About
Download resumePrincipal UX designer for complex enterprise tools
See the workI design enterprise tools and internal systems clear enough to use without a manual. I most recently served as Principal Product Designer at IEEE, and I have led design system and brand governance work for Amazon, Whole Foods Market and Slalom. My practice covers design systems, research, creative direction and production-ready HTML prototyping. AI tooling is part of how I work, and every output is reviewed by hand before it ships.
Enterprise tools
Design systems
Brand governance
Mobile products
- 13,000+Employees on an app suite I redesigned
- 34%Lift in qualified lead submissions
- $1MLegal liability exposure addressed
- 2 into 1Design systems unified into one library
What I bring to a team
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01
Design systems
I build and govern component libraries with defined states, accessibility behavior and usage documentation. At Amazon and Whole Foods Market I consolidated two design ecosystems into one governed library.
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02
Brand governance
I set visual standards across masterbrand and sub-brand architecture, from product UI to campaign touchpoints, and keep every team shipping to one standard.
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03
AI-assisted design
I use AI tooling for research synthesis, generative concepting and documentation. Every output is audited by hand before it reaches a user.
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04
Research and strategy
I run usability testing, journey mapping and executive working sessions, then translate findings into direction a team can act on immediately.
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05
Production prototyping
I prototype in production-ready HTML, so stakeholders validate real interactions and engineers inherit working patterns.
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06
Design leadership
I work as a player-coach. I set creative direction, review work, mentor designers and align stakeholders across multi-stakeholder review structures.
Experience
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IEEE
Principal Product Designer
Directed the end-to-end design of an internal innovation portal, from visual language to admin reporting.
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Mark Spain Real Estate
Lead User Experience Designer
Own the visual and experience direction across the customer-facing digital ecosystem.
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Amazon, Whole Foods Market
Senior Product Designer
Consolidated the Amazon and Whole Foods Market design systems into a single governed library.
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Slalom Consulting
Experience Design Consultant
Led the experience design overhaul of an internal application suite used by more than 13,000 employees.
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Tesla
Analyst
Facilitated workshops to define personas, journeys and design requirements for internal reporting systems.
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Deloitte
Consultant
Redesigned digital and marketing assets for the Emerging Tech practice and shaped user-centered workflows for cloud rollouts.
The University of Texas at Austin
BBA, Management Information Systems, 2019
I design clarity that holds up under real technical complexity.
Work with me
Principal UX design for enterprise tools, design systems and brand governance.
Open to freelance and contract UX work.
Book a call