Real Estate & PropTech

Brand Strategy

SalesPro agent field app.

SalesPro is the field application Mark Spain Real Estate agents use on listing appointments to record a walkthrough video of the home, complete the seller survey and submit everything for valuation. I designed the brand identity and the visual design of the application, from the launch screen through the final upload.

  • Full appointment. Every screen of one listing appointment played in order, from the launch screen and sign in through the walkthrough video and seller survey to the final upload.

  • Launch. The SalesPro logo builds in on the launch screen, then moves up to become the header of the sign in screen.

  • Sign in. The sign in screen, with fields for the agent’s MSRE email address and Salesforce password, the Face ID option and the authenticator code step.

  • Appointments. The day’s appointments as a scrolling list of cards, each showing the seller, the address, the drive time, a status badge and a checklist of the media, survey and notes still to be completed.

  • Walkthrough video. The camera recording the home in landscape, with still photos taken during the recording and added to the appointment as media thumbnails.

  • Seller survey. The seller survey, with category chips across the top and tap to answer controls for bedrooms, bathrooms, occupancy and recent updates.

  • Profile. The Profile screen, with the agent’s chosen navigation app, the Face ID setting, resources, sign out and the app version.

  • Appointment cards. Three appointment cards, one overdue and two upcoming, each with the seller’s name, the appointment time, the property address and a status badge.

  • Driving directions. An open appointment where the directions button raises the Driving Directions sheet, offering Apple Maps, Google Maps and Waze.

  • Submitted. The Submitted confirmation laid over the appointment, thanking the agent and showing the time of the next appointment.

  • Completion notification. A SalesPro push notification on the phone’s home screen, confirming that the appointment has uploaded and is complete.

  • Agent profile. The Agent Profile screen, with Apple Maps selected as the navigation app and Face ID turned on for sign in.

  • Walkthrough capture. The landscape recording screen with its clip timer, pause control and still photo button, beside the media review screen and the SalesPro app icon.

  • Chart graphics. The segmented donut graphic drawn twice, once in the brand reds and black and once in a neutral grey set.